THE POP-UP

EÉRA’s Oasis is presented through a concept store in Ibiza. Created in collaboration with London-based Studio Boum, it is made from pre-existing materials sourced on the island. Behind the four vibrant walls is EÉRA’s jewellery, suspended from repurposed sheet metal. Each silver stand has sharply cut edges and clean lines, reminiscent of the angular hardware from which EÉRA was born. 

The geometric pop-up acts as a study of graphic lines and represents EÉRA’s core design elements. It is painted the brand’s signature shade of pink, which strikingly contrasts the red sand. The juxtaposition of the physical structure against the Balearic earth provides an element of surrealism. The structure’s fleeting nature serves to reinforce the same burst of energy as the capsule collection itself.